Experience
Thirty-One Gifts, Columbus, OH
2012-presentSenior Web Developer
- Built and maintained code for multiple sites from start to finish using HTML, CSS, JavaScript, jQuery, DNN, C# Razor.
- Facilitated communication between Marketing and IT to advance project development.
- Provided strategic guidance regarding technical implementation to best reach department goals.
- Mentored and trained web team members.
Medco Health Solutions, Inc., Dublin, OH
2011-2012Conceptual Prototyper/Consultant
- Created and coded wireframes and working prototypes.
- Analyzed project requirements and vendor product capabilities.
- Assisted writing and refining user stories.
The Columbus Dispatch, Columbus, OH
2010-2011User Interface Developer/Consultant
- Assisted in planning and implementing development strategy and standards for large-scale multi-site migration to new CMS platform.
- Tested and refined content and data migration procedures with IT.
- Developed front-end interfaces for multiple sites using HTML, CSS, JSP, JavaScript and jQuery.
- Created style guides for existing web brands.
Highlights for Children, Columbus, OH
2009-2010Manager of Web/Interactive Services
- Completely redesigned Highlights.com (UI, navigation, ecommerce experience) as part of company rebranding effort. Helped improve the overall site conversion rate by almost 1 percent year over year.
- Led ecommerce team to create new code and migrate content to a combination of two new web site platforms (content and ecommerce) leading to a successful site launch - on time and on budget.
- Managed and creatively directed email marketing program to generate solid online revenue, closing in on seven figures.
- Gathered competitive intelligence and performed multivariate and A/B tests together with ecommerce analyst resulting in improved usability and macro/micro goal conversions.
Highlights for Children, Columbus, OH
2005-2009Web Designer
- Created all internet marketing creative for Highlights which contributed to a 51% increase of revenue year over year in 2006 and the most successful year so far in Highlights.com’s history.
- Redesigned and maintained Highlights' online brand vehicle including ecommerce store and subscription support. Developed using HTML, CSS, JavaScript and Drupal
- Conceptualized, created and coded new designs for three additional Highlights web sites consistent with the Highlights for Children brand.
- Developed creative and wrote/copy-edited multiple affiliate marketing and email promotions.
- Optimized content and META tags for search engines (SEO)
- Designed and coded multiple email campaigns that appeared consistently across email clients and improved average click-through of holiday promotional email by 74% YOY
Caouette Design, London, OH
2001-2012Owner / Freelance Designer
- Performed roles of graphic designer, web developer, multimedia producer, programmer and information architect.
- Completed various print and web-based projects for clients on time and to their satisfaction.
Scott Foresman, Glenview, IL
2000-2001Web Designer
- Designed and produced company and product web sites as well as web graphics, animation, and Quicktime content.
- Managed and updated content for several sites (including a 500+ page web site).
- Planned information architecture and acted as technical advisor.