Adam Caouette

Experienced web professional who loves improving visual design and UI.

• Equally creative and technical; creates clean, user-friendly designs with technical understanding
• Skilled at analyzing existing designs to identify areas of improvement
• Understands how to mash up branded design, best user experience and quality code for better communication and marketing results

2011 to present

Conceptual Prototyper/Consultant

Medco Health Solutions, Inc., Dublin, OH

• Created and coded wireframes and working prototypes.
• Analyzed project requirements and vendor product capabilities.
• Assisted writing and refining user stories.

2010-2011

User Interface Developer/Consultant

The Columbus Dispatch, Columbus, OH

• Assisted in planning and implementing development strategy and standards for largescale multi-site migration to new CMS platform.
• Tested and refined content and data migration procedures with IT.
• Developed front-end interfaces for multiple sites using HTML, CSS, JSP, Javascript and jQuery.
• Created style guides for existing web brands.

2008-2010

Manager of Web / Interactive Services

Highlights for Children, Columbus, OH

• Completely redesigned Highlights.com (UI, navigation, ecommerce experience) as part of company rebranding effort. Helped improve the overall site conversion rate by almost 1 percent year over year.
• Led ecommerce team to create new code and migrate content to a combination of two new web site platforms (content and ecommerce) leading to a successful site launch - on time and on budget.
• Managed and creatively directed email marketing program to generate solid online revenue, closing in on seven figures.
• Gathered competitive intelligence and performed multivariate and A/B tests together with ecommerce analyst resulting in improved usability and macro/micro goal conversions.

2005-2008

Web Designer

Highlights for Children, Columbus, OH

• Created all internet marketing creative for Highlights which contributed to a 51% increase of revenue year over year in 2006 and the most successful year so far in Highlights.com's history.
• Conceptualized, created and coded new designs for three additional Highlights web sites consistent with the Highlights for Children brand.
• Developed creative and wrote/copy-edited multiple affiliate marketing and email promotions.

2001 to present

Owner / Freelance Designer

Caouette Design, London, OH

• Performed roles of graphic designer, web developer, multimedia producer, programmer and information architect.
• Completed various print and web-based projects for clients on time and to their satisfaction.

2000 to 2001

Web Designer

Pearson Scott Foresman, Glenview, IL

• Designed and produced company and product web sites as well as web graphics, animation, and Quicktime content.
• Managed and updated content for several sites (including a 500+ page web site).
• Planned information architecture and acted as technical advisor.

1997 to 2000

Designer / Web Developer

Ellens & Associates Advertising, Burr Ridge, IL

• Designed and produced web sites, facilitating all development stages from initial concept and domain name setup to final upload.
• Designed print material including brochures, magazines, ads, logos and technical illustrations.
• Personally maintained a trustworthy rapport with clients, satisfying or exceeding their expectations.

Wheaton College—Wheaton, IL
Bachelor of Art Degree in Studio Art

Email emailstudioadam@gmail.com or call 740.852.1477