Adam Caouette

Experienced web professional who develops comprehensive solutions to technical challenges



Thirty-One Gifts, Columbus, OH

Senior Web Developer
  • Built and maintained code for multiple sites from start to finish using HTML, CSS, JavaScript, jQuery, DNN, C# Razor.
  • Facilitated communication between Marketing and IT to advance project development.
  • Provided strategic guidance regarding technical implementation to best reach department goals.
  • Mentored and trained web team members.

Medco Health Solutions, Inc., Dublin, OH

Conceptual Prototyper/Consultant
  • Created and coded wireframes and working prototypes.
  • Analyzed project requirements and vendor product capabilities.
  • Assisted writing and refining user stories.

The Columbus Dispatch, Columbus, OH

User Interface Developer/Consultant
  • Assisted in planning and implementing development strategy and standards for large-scale multi-site migration to new CMS platform.
  • Tested and refined content and data migration procedures with IT.
  • Developed front-end interfaces for multiple sites using HTML, CSS, JSP, JavaScript and jQuery.
  • Created style guides for existing web brands.

Highlights for Children, Columbus, OH

Manager of Web/Interactive Services
  • Completely redesigned (UI, navigation, ecommerce experience) as part of company rebranding effort. Helped improve the overall site conversion rate by almost 1 percent year over year.
  • Led ecommerce team to create new code and migrate content to a combination of two new web site platforms (content and ecommerce) leading to a successful site launch - on time and on budget.
  • Managed and creatively directed email marketing program to generate solid online revenue, closing in on seven figures.
  • Gathered competitive intelligence and performed multivariate and A/B tests together with ecommerce analyst resulting in improved usability and macro/micro goal conversions.

Highlights for Children, Columbus, OH

Web Designer
  • Created all internet marketing creative for Highlights which contributed to a 51% increase of revenue year over year in 2006 and the most successful year so far in’s history.
  • Redesigned and maintained Highlights' online brand vehicle including ecommerce store and subscription support. Developed using HTML, CSS, JavaScript and Drupal
  • Conceptualized, created and coded new designs for three additional Highlights web sites consistent with the Highlights for Children brand.
  • Developed creative and wrote/copy-edited multiple affiliate marketing and email promotions.
  • Optimized content and META tags for search engines (SEO)
  • Designed and coded multiple email campaigns that appeared consistently across email clients and improved average click-through of holiday promotional email by 74% YOY

Caouette Design, London, OH

Owner / Freelance Designer
  • Performed roles of graphic designer, web developer, multimedia producer, programmer and information architect.
  • Completed various print and web-based projects for clients on time and to their satisfaction.

Scott Foresman, Glenview, IL

Web Designer
  • Designed and produced company and product web sites as well as web graphics, animation, and Quicktime content.
  • Managed and updated content for several sites (including a 500+ page web site).
  • Planned information architecture and acted as technical advisor.


Wheaton College — Wheaton, IL

Bachelor of Arts, Studio Art